Creativity

Merchandising

As a leader in design, we have deployed various techniques to enrich the merchandising offer and assist in driving impulse purchases. From spot condensing, lighting and experimenting with unusual material finishes such as concrete, IMI Cornelius has been at the forefront of creative development, introducing cold cathode lighting to the UK market in 2002.

We also employ highly sophisticated digital concepts to develop original and engaging point-of-purchase displays. By embedding digital media within our dispense fonts, we reinforce brand perceptions, enrich the consumer’s drinks experience and maximise sales.

Our visually striking and unusual fonts provide draught brands with that extra presence on the bar, maximising impulse sales and differentiating the brand. Customers can choose from a wide range of generic or branded fonts and tap handles, which will effectively match every requirement.