Introduction

Merchandising

With more than half a century’s experience, cementing enduring relationships with brand owners and retailers, IMI Cornelius is perfectly placed as a leading merchandising expert. Our in-house design and production facilities, which utilise state-of-the-art software packages, mean we have the ability to turn any idea into eye-catching branded solutions that provide a unique sense of theatre.

Our partnering approach enables us to deliver complete brand guardianship and ensures we have the flexibility to effectively meet all of the branding needs of our global and local customers, across multi-channels, licensed and unlicensed retailers and stadia.

We understand that with just 10 seconds to capture the attention of consumers, standing out from the crowd is essential. In order to ensure that unique focal point across the bar, we have a comprehensive offering, from a wide range of generic fonts, to the creative application of digital print technology at the point-of-dispense.

Capable of developing bespoke designs specifically tailored to complement any brand image, our extensive portfolio of branded fonts, taps and plaques work perfectly to execute existing brand values or, in some instances, enhancing them.

In addition, IMI Cornelius works at the leading edge of screen, tampo and digital technology, pioneering innovative digital solutions designed to enhance the drinks experience and connect with the consumer.